My Role: Creative Director - Strategist
Challenge
The diversity of seeds have plummeted by incredible levels, some varieties have been lost forever.
Our need: To shock the audience by showing the huge decline in the biodiversity of crops at the hands of big business.
Solution
We wanted a fully integrated campaign that showed seeds in danger.
We used bespoke graphics to highlight this fact. This look transcended into the print campaign which was specially shot in LA. All the seeds were painted blue to show something was ultimately wrong with the seeds and we should all pay attention.
Photographer: Julia Stotz Food Stylist: Caroline K Hwang
Results
Our videos gain over a million views across our social media platforms.
Awards:
2017 TELLY AWARDS SILVER
General-Public Interest/Awareness for Promotional Pieces
Promo and Art work
