Losing Alice - Campaign
Role: Creative Director
Shrouded with mystery at every turn, Losing Alice is a cinematic neo-noir psychological thriller that follows an aging director, Alice, and her growing obsession with a young screenwriter Sophie, whose dark and troubling script appears more truth than fiction. Is Sophie a seductive femme fatale with sinister motives, or has Alice been pushed to a moral breaking point chasing mirages of power, success, and unlimited relevance?
This creative plays heavily on the shows suspense, mystery and jealousy, themes that were identified as key for the target audience.
Results:
CLIO AWARD WINNER - SILVER 2021