Truth Be Told AV Promotional campaign
Role: Creative Direction
Poppy Parnell (Octavia Spencer) has a new case she would like you to reconsider, when her childhood friend and media mogul Micah Keith (Kate Hudson) finds her husband suddenly murdered. Poppy will pursue justice on her very public and popular podcast, but at what personal and professional cost to Micah and her media empire.
Our goal is to lean into the friendship, and deception, that Poppy will have to decipher between in this new season.
We kick off the campaign by teeing up two powerful performances from Octavia and Kate.
As the campaign progresses we explore more mystery elements of this series for our crime fans, leaving the audience to question who we can trust.