Trying Comedy Campaign
Trailer, character catch up spots, critic spots and cut downs
Role: Creative Direction
Laced with smart British wit, uplifting moments of levity, and a prevalent faith in humanity; Trying S2 navigates the bittersweet highs & lows of modern relationships in a fresh, authentic way. We don’t always get ‘adulting’ right, but as long as we’re surrounded by the ones we love - we’ll get through it together.
My intension with this campaign was to show the rollercoaster adoption journey that Nikki & Jason are on. As the series broadens in its sophomore year, we also begin to explore their other relationships with friends and family. It was important I strike the right balance between comedic and heartwarming.