Schmigadoon! Promotional Campaign
Trailer, Cut Downs, Saga Sell and Critic Spots
Role: Creative Direction
My goal with this creative was to introduce people to the world of Schmigadoon and set up the story of a struggling couple who are stuck in this musical town.
I wanted to make sure there is a balance of comedy and music, while really leaning into the ensemble cast, who were a major draw for audiences.
Results:
Apple TV+ Top comedy series